by W. Lance Bennett and Mike Xenos

August 2004

“This study examines the ways in which youth engagement sites (such as Rock the Vote) and election campaign sites (for house, senate and governor) appeal to young voters and offer them pathways for involvement in the electoral process. We examined archival web records of candidate and youth engagement sites in the 2002 elections for the nature and frequency of appeals to young citizens on various issues, as well as interactive communication features that enable visitors to different sites to communicate and stay
involved.”

Download here (PDF).

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